Phone System with on Hold Marketing/Music – How to get Started

Lorna Bailey Blog

So, you’ve been thinking of getting a phone system with on hold marketing or music? Maybe because you’re experiencing things like:

  • Your clients getting frustrated with your current on hold music or messages
  • You feel your current on hold system is causing your callers to hang up and call your competition
  • You want to improve communication between you and your clients

In this short article, we will discuss what phone systems with on hold marketing or music are and how they can can help increase the success of your business.

Let’s get started!

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What is a Phone System with on Hold Marketing/Music?

On hold marketing is a feature of the Yo Telecom business phone system. It allows you to play marketing messages to your clients when you place them on hold.

These messages can contain information about your products and services, promotional offers you have on or any other information you would like your clients to know about your business - such as open days you might be having, charity events etc.

If marketing messages aren’t for your business, on hold music will allow you to play the perfect piece of music to your clients while they wait for you on hold.

How do You Choose the Right Messages/Music?

Choosing what to play to your clients while they are on hold will depend on the needs of your business.

If you are a business that is heavily goods and services orientated, you will probably want to choose on hold messages that promote these goods and services to your clients so they can learn more information about what you provide.

If you think music is more your style, it’s important that you choose wisely.

In a survey conducted by Which?, 29% of people named the engaged tone as the most annoying sound to hear while on hold. Followed by rock music (22%) and general background music (21%).  Whereas, 48% of people named classical music as their preferred genre of music while on hold.

While it’s good to take this kind of information into consideration, it’s also good to think about what genre of music will best suit your business.

With a Yo Telecom phone system, we’ll do the hard work for you and help you find the perfect piece of music to play to your clients.

What are the Benefits of Having a Phone System with on Hold Marketing/Music

A phone system with on hold marketing or music can have many benefits for your business. Let’s take a look at a few:

Improves Communication with Your Clients

Everyone fears that dreaded engaged tone or tedious music when they’re placed on hold.

If your clients have a bad experience when they are on hold to you, it’s likely that they won’t call back.

Clients that get bored on the line while on hold often end up hanging up and calling your competition.

Having on hold marketing will provide an informative source of entertainment for your clients while they wait on hold for you - making them more likely to stay on the line and more likely to use your services.

On hold marketing or music can be used with call recording and auto attendant to help increase the level of service you give to your clients on the phone.

Increases Revenue

Having on hold marketing will allow you to promote your products and services to your clients while they are on hold.

This will give you a chance to tell your clients about products and services that they might not have been aware of previously.

Clients who know about the benefits of your products and services will be more likely to make a purchase.

How Much is a Phone System with on Hold Marketing/Music?

On hold marketing or music comes as standard with our Yo Telecom phone system.

We have a range of business phone system packages with features to meet the needs of your business and it’s all covered by one bill - so there are no sneaky extra charges to worry about!

If you want to know more about the packages we offer and the pricing, you can give us a call on 02381 103195.

Is a Phone System with on Hold Marketing/Music Right for Your Business?

If you are looking to increase the success of your business and improve communication between you and your clients, the answer is yes!

I recommend booking a demo to find out;

  • How other businesses are using on hold marketing/music
  • Which of your competitors are using it
  • The different options available to you

Call us on 02381 103195 now.

Alternatively, if you like what you’ve read, you can book a demo by clicking the button below!

Further Reading:

How can a phone system with auto attendant help increase the success of your business? Find out in this article!

Read Here!