The book is centred around three key business areas: Purpose, Exceeding Customer Expectations and Marketing & Promotion. 

After reading, you should be able to define your ‘Purpose’ (if you haven’t done so already). Learn the full power of going above and beyond (Page 13). And finally, how to position yourself to be the best in your industry.

Our Co-Founder, Ryan O’Carroll wrote this book four years into starting Yo Telecom. It’s packed with business insights, personal stories about Ryan as a customer to other businesses, statistics, and what drove Ryan to build a 7-figure company from the age of just 19. Here at Yo we ask every employee to read the book during on-boarding, and you can find it in the footer of every single email we send. So yes, it’s definitely not one to be slept on.