Lorna Bailey

Lorna Bailey

Marketing Assistant

How WiFi Data Capture can Help Increase the Success of Your Restaurant

As a restaurant owner, you’re probably aware of how important WiFi is to your business. Many of your customers nowadays will not just want free WiFi, but will expect it from you and may even favour going to other restaurants simply because they have WiFi. What if there was a way for you to use WiFi to your advantage and use it to help increase the success of your restaurant? Well, there is and it’s called WiFi data capture…

What is WiFi Data Capture?

You’ve probably been somewhere and had to enter some personal details in order to access free WiFi – things such as email address, phone number, age, date of birth etc. A few days later, you may have received an email from this place offering you a special offer – things like money off or freebies. This is WiFi data capture working its magic. It uses the information provided to send out email marketing campaigns and tailor them to suit the interests of your customers. It can also tell you useful information such as how much internet they used during their session as well as average dwell time. (The information used will be fully compliant with new General Data Protection Regulations).

What can WiFi Data Capture do for Your Restaurant?

  • Tailor Marketing Campaigns

By collecting information from your customers you can get a better understanding of their demographics – for example, what age group comes to your restaurant the most or what gender. This means you can tailor your marketing campaigns to meet the needs of that specific target group.

  • Encourage Repeat Customers

This will go hand in hand with the previous point. If you know exactly who is coming to your restaurant, you’ll know exactly how to target them to come back to your restaurant. For example, if you find you’re mostly attracting males aged 21 – 25, you can offer a free pint with their main meal on their next visit. If you’re attracting females aged 30 – 35, you could offer a free glass of wine with their main meal. Or, if you’re mostly attracting families, you can offer a kids eat free deal. No one can turn down free food or drink, so this is a surefire way to get people to return to your restaurant and make them loyal customers.

  • Increase Google Reviews

Once your customers have logged in and accessed your WiFi – it will give them an opportunity to rate their experience at your restaurant. Having lots of good reviews on Google will make your restaurant look trustworthy. You’re not just saying you provide a good service, your customers are proving you do. Which is very appealing in the eyes of your potential customers. According to Forbes, 90% of customers read online reviews before visiting a business.

If a potential customer goes to Google and types in ‘restaurants near me’ they will get hundreds, maybe even thousands, of results. But what are they going to choose – the restaurant with 4.9 stars and over 100 reviews or a 3-star restaurant with 20 reviews? The more reviews you have, the higher you will appear in Google searches and the better you look in the eyes of your clients.

How can you get WiFi Data Capture?

Yo Telecom has a range of WiFi packages to suit the needs of every business. If you are looking to introduce WiFi data capture to help increase the success of your restaurant, you can call us now on 02382 146115 to find out how our systems can help you.

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