We all know the benefits of giving to charity personally but what can it do for companies and their culture? When Fortune conducted a poll they found that nearly two-thirds of people between the ages of 18 and 34 were at least somewhat more likely to want to work for a company that gave to charity than one that did not. And it’s not just employees that are interested in a company’s charitable activities. Another study conducted by Foresters, found that when faced with a choice between two companies that offered products and services for the same price, 82% of respondents said their decision would be affected by whether a company engaged with charities and its local community. With benefits for both employees and customers, here’s why being charitable is great for your company culture…
Why Being Charitable Is Great For Company Culture
Attracts Great New Talent
When considering a new role, it’s often not just the salary that people use to make the final decision. The benefits package as a whole is also crucial. Whether it be days out of the office volunteering or regular charity fundraising and giving, showing that you (and your team) give back to the community will help to attract great talent to your business.
Boosts Your Team’s Morale
In the simplest sense, enabling your team to give back and do good makes them feel good. By providing the opportunity for your team to help out local communities or a charity close to their heart, you’re enabling them to feel great about themselves and their workplace.
Provides Extra Training & Skills For Your Team
Running and marketing fundraisers, for many, will require a whole different skill set to their day to day job. By encouraging your team to get involved with the behind the scenes of your charitable efforts, your team will develop additional skills.
Encourages Staff Retention
In the same way that being charitable can help you attract new staff, it can help engage your current employees too. If they are not only working in a role they enjoy but are also able to give back to the community (in line with their personal views) then working at your company becomes a win-win for them.
Builds Team Camaraderie
With your entire company working towards a common goal, various teams will have the chance to work together. This will help bond your teams together and allows them the opportunity to get to know people in other departments.
Whether it’s a monthly fundraiser or entire days dedicated to volunteering, being charitable has many benefits for your company culture. Following lots of successful fundraisers here at Yo Telecom, we’re currently establishing our very own charitable organisation, the Yo Foundation. Follow our social media to see what we get up to and the money we raise.