Becca Martin

Becca Martin

PR & Content Executive

Everything You Need To Know About Apple’s Latest Releases

Last night Apple held their widely anticipated 2021 launch event “California Streaming” and revealed their next line up of products. Whilst the event was full of new devices, it’s apparent that many viewers were left disappointed at the lack of any real innovation shown at the event. Whilst longer battery life, better displays and more advanced cameras are all beneficial, it’s nothing out of the ordinary from one of tech’s giants… 

Everything You Need To Know About Apple’s Latest Releases 2021

iPhone 13, iPhone 13 mini, iPhone 13 Pro & iPhone 13 Pro Max:

Added features:

  • New A15 Bionic processor which is a chip with 15 billion transistors and new graphics & AI abilities.
  • A new Super Retina XDR OLED display
  • Improved battery life which is measured in streamed video playback; iPhone 13 mini: 17 hours, iPhone 13: 19 hours, iPhone 13 Pro: 22 hours and iPhone 13 Pro Max: 28 hours. 
  • Optical image stabilization feature is available on all models, not just the Pros.
  • Cinematic mode for videography, which allows users to  adjust depth of field during and after recording. 
  • The notch on all of the phones is 20% smaller. 
  • 5G is standard on all iPhones 13, including sub-6 GHz and mmWave.

Features only on iPhone 13 Pro & iPhone 13 Pro Max: 

  • The A15 Bionic processor has a 5-core GPU
  • A ProMotion display that sports an adaptive refresh rate, allowing the display to go from 120Hz to 10Hz to conserve battery life. 
  • A Telephoto camera on the Pro models, as well as an upgraded version of the Wide and Ultra Wide cameras you get on the basic models. The Pros have 6x optical zoom and digital zoom up to 15x compared to 2x optical zoom and 5x digital zoom on the non-Pro models.
  • Night mode portraits and a macro photography mode have also been added.

Price:

  • iPhone 13 Pro Max = From £1,049
  • iPhone 13 Pro = From £949
  • iPhone 13 = From £779
  • iPhone 13 Mini = From £679.

Availability: 

  • Pre-order from 1pm on 17.09, available 24.09.



Apple Watch Series 7 

Added features: 

  • The display now extends almost all the way to the edge of the watch face and is available in 41mm and 45mm screen sizes. Apple cites the Series 7 watches as having almost 20% more screen area than before.
  • A full-sized keyboard – thanks to the increased screen size – which works using both swipe gestures and regular tapping.
  • The Always-On display has been upgraded and is now 70% brighter when indoors.
  • A thicker front glass that’s more crack-resistant, IP6X dust resistance and WR50 water resistance.
  • 33% faster charging speeds than the Series 6.

Price: 

  • From £379

Availability:

  • Later this autumn, date unconfirmed.



iPad Mini

Added features: 

  • A Liquid Retina 8.3-inch display offering up to 500 nits of brightness
  • Touch ID in the lock button rather than a home button
  • A15 Bionic chipset which includes a 40% faster CPU and an 80% faster GPU than previous iterations of the iPad mini.
  • A USB-C port not Lightning
  • 5G connectivity (as well as 4G) on the cellular models
  • The rear camera has been upgraded to 12MP and can record video in 4K
  • Center Stage a digital zooming tool that automatically keeps your face in frame on calls.

Price: 

  • From £479

Availability: 

  • Order now and they’ll be available on 24.09.

Small adjustments have also been made to the iPad, including the new A15 Bionic Chip, all day battery life and Center Stage.




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