4 New Ways to Market Your Business

Lorna Bailey Blog

It’s 2019, you can’t afford to be missing out on marketing opportunities!

What if we told you there was a way you could utilise your communications systems to market your business and bring in more customers and extra revenue?

Phone and Wi-Fi systems don’t have to be used for just that. Modern systems now have many features that you can capitalise on and use to your advantage.

Let’s look into these features now!

Data Capture

Data capture is a feature that helps you to collect important information about your customers.

It works by gathering and storing data about your WiFi users. This can be things such as name, age, birthday, email address etc.

This information is collected so you can get a deeper insight into the demographics of your customers. You can find out the average age, average dwell time (time spent on the WiFi at your business) and how much internet was used during their session.

But what do you do with this information?

Use it to your advantage of course.

You can use this information to create perfectly tailored marketing campaigns.

The best way to do this is through email marketing.

Yo Telecom use a system called Captini to collect data from your WiFi users. Here’s how Captini works:

When a customer comes into your business and goes to log on to the WiFi they will see a screen like the examples below - it will give them some options regarding how they want to log in.


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If they choose to log in via Facebook, they will automatically be taken to your page, where they will need to give a like in order to access your WiFi.

If they log in via email, their email address will automatically be stored in your database.

(Captini is fully GDPR compliant under the grounds of consent)

Once they have chosen their login method, they will connect to your WiFi.

Captini will then create a dashboard full of useful information that will help you with your marketing. You can see the Captini dashboard below:

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As you can see, it provides you with very useful information about your customers.

The owner of this business can see that their customers are mostly males aged 25 - 34.

By knowing this information, you know your audience and this will make marketing your business so much easier!

The Captini service also integrates with MailChimp so you can quickly and easily create email campaigns to send to your customers.

It’s a super simple way to attract customers back to your business and to make things even easier, our in-house Customer Success Manager will run and oversee your campaigns to ensure you are maximising your revenue potential.

On Hold Marketing

On Hold Marketing is a feature that allows you to play marketing messages to your callers while they wait for you on hold.

This is the perfect time for you to advertise your products and services to give your callers a better understanding of what you can provide.

Customers are more willing to purchase from a company when they know all the facts - who you are, what you’re selling and how it will benefit them.

Chances are, if a customer is calling your business, they’ve seen something or heard something about you and are interested in what you can offer them. Your on hold messages need to provide that perfect close to seal the deal.

At Yo Telecom, we’ll do the hard work for you. All you need to do is provide us with the script (or if you’re lost for words, we can give you some guidance) and choose one of our professional voice artists to record your message for you. We’ll then get them recorded and uploaded to your system.  

DDI (Direct Dial)

If you have various adverts, using different channels or techniques, you can use different phone numbers for each ad.

This means when leads are generated you can easily work out which ad got the highest response rate - and then you will be able to know which style of advertising works best for your business (which is important to know for future campaigns).

By having this in place you also guarantee that all your enquiries go through to the right person and can be dealt with in the best way in order for them to be converted into sales.

Click to Call

Say your customers are browsing your website on their phone. With a click to call button with just one click they can be put directly through to you!

If a customer has a question, they want it answered straight away. By adding a click to call button to your website, you’re making the communication process even easier for them.

Imagine this: a potential customer is walking along the street, they see a sign for your business - sounds exactly what they have been looking for. So they pull their smartphone out, and type your name into Google.

They head to your website. Instead of having to browse around looking for a ‘contact us’ page, they can just press a button and they’re straight through.

Want Your Business to Benefit From This?

If you like what you’ve read and want to market your business is new and exciting ways, give Yo Telecom a call now on 02381 103195 to talk to one of our expert consultants.

You can also ask your questions via our live webchat to get answers immediately!  

If you want to get the ball rolling, you can click the button below to book a FREE demonstration of our systems!